Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Waqar Nadeem, Daniela Andreini, Jari Salo, Tommi Laukkanen. Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. Int J. Information Management, 35(4):432-442, 2015. [doi]

Abstract

Abstract is missing.