Waqar Nadeem, Daniela Andreini, Jari Salo, Tommi Laukkanen. Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. Int J. Information Management, 35(4):432-442, 2015. [doi]
@article{NadeemASL15,
title = {Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers},
author = {Waqar Nadeem and Daniela Andreini and Jari Salo and Tommi Laukkanen},
year = {2015},
doi = {10.1016/j.ijinfomgt.2015.04.008},
url = {http://dx.doi.org/10.1016/j.ijinfomgt.2015.04.008},
researchr = {https://researchr.org/publication/NadeemASL15},
cites = {0},
citedby = {0},
journal = {Int J. Information Management},
volume = {35},
number = {4},
pages = {432-442},
}