A genre analysis of high-tech marketing white papers: A report of research-in-progress

Jefrey S. Naidoo, Kim Sydow Campbell. A genre analysis of high-tech marketing white papers: A report of research-in-progress. In 2014 IEEE International Professional Communication Conference, IPCC 2014, Pittsburgh, PA, USA, October 13-15, 2014. pages 1-7, IEEE, 2014. [doi]

Abstract

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