The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content - researchr publication

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Annemarie J. Nanne, Marjolijn L. Antheunis, Guda van Noort. The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content. Computers in Human Behavior, 117:106628, 2021. [doi]

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