How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Vishal Narayan, Vithala R. Rao, Carolyne Saunders. How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism. Marketing Science, 30(2):368-384, 2011. [doi]

Authors

Vishal Narayan

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Vithala R. Rao

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Carolyne Saunders

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