Vishal Narayan, Vithala R. Rao, Carolyne Saunders. How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism. Marketing Science, 30(2):368-384, 2011. [doi]
@article{NarayanRS11,
title = {How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism},
author = {Vishal Narayan and Vithala R. Rao and Carolyne Saunders},
year = {2011},
doi = {10.1287/mksc.1100.0618},
url = {http://dx.doi.org/10.1287/mksc.1100.0618},
researchr = {https://researchr.org/publication/NarayanRS11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {2},
pages = {368-384},
}