Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase

Noorshella Binti Che Nawi, Michelle W. L. Fong, Arthur Tatnall. Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase. JITE, 13:15-25, 2014. [doi]

Abstract

Abstract is missing.