Leif D. Nelson, Duncan Simester, K. Sudhir. Introduction to the Special Issue on Marketing Science and Field Experiments. Marketing Science, 39(6):1033-1038, 2020. [doi]
@article{NelsonSS20-0,
title = {Introduction to the Special Issue on Marketing Science and Field Experiments},
author = {Leif D. Nelson and Duncan Simester and K. Sudhir},
year = {2020},
doi = {10.1287/mksc.2020.1266},
url = {https://doi.org/10.1287/mksc.2020.1266},
researchr = {https://researchr.org/publication/NelsonSS20-0},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {39},
number = {6},
pages = {1033-1038},
}