Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys

Jürgen Neubauer, Martin Glinik, Mario Fallast. Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys. In Michael E. Auer, Wolfgang Pachatz, Tiia Rüütmann, editors, Learning in the Age of Digital and Green Transition - Proceedings of the 25th International Conference on Interactive Collaborative Learning (ICL 2022), Volume 1, Vienna, Austria, 27-30 September 2022. Volume 633 of Lecture Notes in Networks and Systems, pages 1077-1086, Springer, 2022. [doi]

Abstract

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