Information requirements for Customer Relationship Management: A case study in a New Zealand Bank

Hooi Yee Ng, Beverly G. Hope. Information requirements for Customer Relationship Management: A case study in a New Zealand Bank. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 1322-1335, 2004. [doi]

Abstract

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