Understanding Customer Relationship Management (CRM) Technology Adoption In SMEs: An Empirical Study In The USA

ThuyUyen H. Nguyen, Michael Newby, Teresa S. Waring. Understanding Customer Relationship Management (CRM) Technology Adoption In SMEs: An Empirical Study In The USA. In UKAIS 2012, UK Academy for Information Systems 17th Annual Conference 2012, New College, Oxford, UK, March 26-28, 2012. pages 5, 2012. [doi]

Abstract

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