Who are your users?: comparing media professionals' preconception of users to data-driven personas

Lene Nielsen, Soon-Gyo Jung, Jisun An, Joni Salminen, Haewoon Kwak, Bernard J. Jansen. Who are your users?: comparing media professionals' preconception of users to data-driven personas. In Margot Brereton, Alessandro Soro, Dhaval Vyas, Bernd Ploderer, Ann Morrison, Jenny Waycott, Margot Brereton, editors, Proceedings of the 29th Australian Conference on Computer-Human Interaction, OZCHI 2017, Brisbane, QLD, Australia, November 28 - December 01, 2017. pages 602-606, ACM, 2017. [doi]

Abstract

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