Thomas Niemand, Sebastian Tischer, Tina Fritzsche, Sascha Kraus. The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. In Traci Carte, Armin Heinzl, Cathy Urquhart, editors, Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{NiemandTFK15,
title = {The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers},
author = {Thomas Niemand and Sebastian Tischer and Tina Fritzsche and Sascha Kraus},
year = {2015},
url = {http://aisel.aisnet.org/icis2015/proceedings/eBizeGov/24},
researchr = {https://researchr.org/publication/NiemandTFK15},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Exploring the Information Frontier, ICIS 2015, Fort Worth, Texas, USA, December 13-16, 2015},
editor = {Traci Carte and Armin Heinzl and Cathy Urquhart},
publisher = {Association for Information Systems},
}