Mobile is success in personnel marketing: a consumer-based analysis of quality and perceived value

Susanne J. Niklas. Mobile is success in personnel marketing: a consumer-based analysis of quality and perceived value. In Deborah J. Armstrong, Cindy Riemenschneider, Haiyan Huang, Jeria L. Quesenberry, editors, 2011 Computer Personnel Research Conference, SIGMIS-CPR '11, San Antonio, TX, USA, May 19 - 21, 2011. pages 91-95, ACM, 2011. [doi]

Abstract

Abstract is missing.