Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach - researchr publication authors

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Mehrbakhsh Nilashi, Elaheh Yadegaridehkordi, Sarminah Samad, Abbas Mardani, Ali Ahani, Nahla Aljojo, Nor Shahidayah Razali, Taniza Tajuddin. Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach. Symmetry, 12(2):305, 2020. [doi]

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