Mehrbakhsh Nilashi, Elaheh Yadegaridehkordi, Sarminah Samad, Abbas Mardani, Ali Ahani, Nahla Aljojo, Nor Shahidayah Razali, Taniza Tajuddin. Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach. Symmetry, 12(2):305, 2020. [doi]
@article{NilashiYSMAART20,
title = {Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach},
author = {Mehrbakhsh Nilashi and Elaheh Yadegaridehkordi and Sarminah Samad and Abbas Mardani and Ali Ahani and Nahla Aljojo and Nor Shahidayah Razali and Taniza Tajuddin},
year = {2020},
doi = {10.3390/sym12020305},
url = {https://doi.org/10.3390/sym12020305},
researchr = {https://researchr.org/publication/NilashiYSMAART20},
cites = {0},
citedby = {0},
journal = {Symmetry},
volume = {12},
number = {2},
pages = {305},
}