Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach

Mehrbakhsh Nilashi, Elaheh Yadegaridehkordi, Sarminah Samad, Abbas Mardani, Ali Ahani, Nahla Aljojo, Nor Shahidayah Razali, Taniza Tajuddin. Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach. Symmetry, 12(2):305, 2020. [doi]