Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework

Aditya Nugroho, Wei-Tsong Wang. Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework. Computers in Human Behavior, 142:107646, May 2023. [doi]

Authors

Aditya Nugroho

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Wei-Tsong Wang

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