Aditya Nugroho, Wei-Tsong Wang. Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework. Computers in Human Behavior, 142:107646, May 2023. [doi]
@article{NugrohoW23,
title = {Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework},
author = {Aditya Nugroho and Wei-Tsong Wang},
year = {2023},
month = {May},
doi = {10.1016/j.chb.2022.107646},
url = {https://doi.org/10.1016/j.chb.2022.107646},
researchr = {https://researchr.org/publication/NugrohoW23},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {142},
pages = {107646},
}