Philip O Reilly, Sean Dunne. Measuring CRM performance: an exploratory case. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 1453-1463, 2004. [doi]
@inproceedings{OReillyD04,
title = {Measuring CRM performance: an exploratory case},
author = {Philip O Reilly and Sean Dunne},
year = {2004},
url = {http://is2.lse.ac.uk/asp/aspecis/20040129.pdf},
researchr = {https://researchr.org/publication/OReillyD04},
cites = {0},
citedby = {0},
pages = {1453-1463},
booktitle = {Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004},
}