Measuring CRM performance: an exploratory case

Philip O Reilly, Sean Dunne. Measuring CRM performance: an exploratory case. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 1453-1463, 2004. [doi]

Abstract

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