Elie Ofek, Zsolt Katona, Miklos Sarvary. Bricks and Clicks : The Impact of Product Returns on the Strategies of Multichannel Retailers. Marketing Science, 30(1):42-60, 2011. [doi]
@article{OfekKS11,
title = { Bricks and Clicks : The Impact of Product Returns on the Strategies of Multichannel Retailers},
author = {Elie Ofek and Zsolt Katona and Miklos Sarvary},
year = {2011},
doi = {10.1287/mksc.1100.0588},
url = {http://dx.doi.org/10.1287/mksc.1100.0588},
researchr = {https://researchr.org/publication/OfekKS11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {1},
pages = {42-60},
}