A value-based approach to developing a multi-channel shopper typology

Lih-Bin Oh, Hock-Hai Teo. A value-based approach to developing a multi-channel shopper typology. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 1276-1283, 2006. [doi]

Abstract

Abstract is missing.