Mustafa Can Özdemir, David Lamas, Mati Mõttus. Desired Content versus Digital Advertisements: An Eye-Tracking User Experience Study. In David Lamas, Hegle Sarapuu, Marta Lárusdóttir, Jan Stage, Carmelo Ardito, editors, NordiCHI '20: Shaping Experiences, Shaping Society, Proceedings of the 11th Nordic Conference on Human-Computer Interaction, Tallinn, Estonia, 25-29 October, 2020. ACM, 2020. [doi]
Abstract is missing.