Open Innovation In Online Brand Communities

Seppo Pahnila, Karin Väyrynen, Tytti Pokka. Open Innovation In Online Brand Communities. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 176, 2012. [doi]

Abstract

Abstract is missing.