Mobile Augmented Reality and Consumer Experience: A Mixed-Methods Analysis on Emotional Responses and Intention to Buy Household Items

Georgios Papalazaridis, Katerina Tzafilkou, Anastasios A. Economides. Mobile Augmented Reality and Consumer Experience: A Mixed-Methods Analysis on Emotional Responses and Intention to Buy Household Items. In Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, editors, HCI International 2022 Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, Part III. Volume 1582 of Communications in Computer and Information Science, pages 527-536, Springer, 2022. [doi]

Abstract

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