Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price

Sungsik Park, Man Xie, Jinhong Xie. Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. Marketing Science, 42(1):37-47, January 2023. [doi]

Authors

Sungsik Park

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Man Xie

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Jinhong Xie

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