Sungsik Park, Man Xie, Jinhong Xie. Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. Marketing Science, 42(1):37-47, January 2023. [doi]
@article{ParkXX23,
title = {Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price},
author = {Sungsik Park and Man Xie and Jinhong Xie},
year = {2023},
month = {January},
doi = {10.1287/mksc.2022.1402},
url = {https://doi.org/10.1287/mksc.2022.1402},
researchr = {https://researchr.org/publication/ParkXX23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {1},
pages = {37-47},
}