Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis

Leonard J. Parsons, Frank M. Bass. Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis. Operations Research, 19(3):822-831, 1971. [doi]

Authors

Leonard J. Parsons

This author has not been identified. Look up 'Leonard J. Parsons' in Google

Frank M. Bass

This author has not been identified. Look up 'Frank M. Bass' in Google