Leonard J. Parsons, Frank M. Bass. Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis. Operations Research, 19(3):822-831, 1971. [doi]
@article{ParsonsB71,
title = {Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis},
author = {Leonard J. Parsons and Frank M. Bass},
year = {1971},
doi = {10.1287/opre.19.3.822},
url = {http://dx.doi.org/10.1287/opre.19.3.822},
researchr = {https://researchr.org/publication/ParsonsB71},
cites = {0},
citedby = {0},
journal = {Operations Research},
volume = {19},
number = {3},
pages = {822-831},
}