Swaleha Peeroo, Martin Samy, Brian Jones. Generating Customer Engagement and Customer Enragement on Facebook Pages of Tesco and Walmart. In Yogesh Kumar Dwivedi, Matti Mäntymäki, M. N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras, editors, Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings. Volume 9844 of Lecture Notes in Computer Science, pages 146-156, Springer, 2016. [doi]
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