Yanli Pei, Jianna Li, Shan Wang, Fang Wang. How Story Plot Affect the Effect of Short Video Marketing. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Volume 481 of Lecture Notes in Business Information Processing, pages 12-22, Springer, 2023. [doi]
Abstract is missing.