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Virtual leaders: Can customizing authoritarian and democratic business leader avatars influence altruistic behavior and leadership empowerment perceptions?

Jorge Peña 0002, Mishael Aridi Barake, James Michael Falin. Virtual leaders: Can customizing authoritarian and democratic business leader avatars influence altruistic behavior and leadership empowerment perceptions?. Computers in Human Behavior, 141:107616, April 2023. [doi]

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