The Service Innovation of Ticket Agency Industry Based on 4D Service Innovation Model - An Empirical Case Study on Cococ Ticket Mall

Lifang Peng, Lingling Lai. The Service Innovation of Ticket Agency Industry Based on 4D Service Innovation Model - An Empirical Case Study on Cococ Ticket Mall. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 216-219, IEEE, 2010. [doi]

Abstract

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