Effectiveness of Mobile Phone Customer Retention Strategies

Jianping Peng, Shaoling Zhang, Jing Quan, Zenghui Wei. Effectiveness of Mobile Phone Customer Retention Strategies. In 11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012. pages 63, Association for Information Systems, 2012. [doi]

Authors

Jianping Peng

This author has not been identified. Look up 'Jianping Peng' in Google

Shaoling Zhang

This author has not been identified. Look up 'Shaoling Zhang' in Google

Jing Quan

This author has not been identified. Look up 'Jing Quan' in Google

Zenghui Wei

This author has not been identified. Look up 'Zenghui Wei' in Google