Jianping Peng, Shaoling Zhang, Jing Quan, Zenghui Wei. Effectiveness of Mobile Phone Customer Retention Strategies. In 11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012. pages 63, Association for Information Systems, 2012. [doi]
@inproceedings{PengZQW12,
title = {Effectiveness of Mobile Phone Customer Retention Strategies},
author = {Jianping Peng and Shaoling Zhang and Jing Quan and Zenghui Wei},
year = {2012},
url = {http://aisel.aisnet.org/whiceb2011/63},
researchr = {https://researchr.org/publication/PengZQW12},
cites = {0},
citedby = {0},
pages = {63},
booktitle = {11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012},
publisher = {Association for Information Systems},
}