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Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

Lifang Peng, Weiguo Zhang, Xiaorong Wang, Shuyi Liang. Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement. Information & Management, 56(2):317-328, 2019. [doi]

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Lifang Peng

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Weiguo Zhang

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Xiaorong Wang

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Shuyi Liang

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