Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

Lifang Peng, Weiguo Zhang, Xiaorong Wang, Shuyi Liang. Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement. Information & Management, 56(2):317-328, 2019. [doi]

@article{PengZWL19,
  title = {Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement},
  author = {Lifang Peng and Weiguo Zhang and Xiaorong Wang and Shuyi Liang},
  year = {2019},
  doi = {10.1016/j.im.2018.11.007},
  url = {https://doi.org/10.1016/j.im.2018.11.007},
  researchr = {https://researchr.org/publication/PengZWL19},
  cites = {0},
  citedby = {0},
  journal = {Information & Management},
  volume = {56},
  number = {2},
  pages = {317-328},
}