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Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism

Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim. Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. Online Information Review, 44(3):685-704, 2020. [doi]

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