Joe Phua - researchr alias

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Viewing Publication 1 - 11 from 11

2024

What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social mediaAngeliki Nikolinakou, Joe Phua, Eun-Sook Kwon. chb, 153:108086, April 2024. [doi]

Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activitiesAngeliki Nikolinakou, Joe Phua. intr, 34(2):538-562, 2024. [doi]

2020

Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganismJoe Phua, Seunga Venus Jin, Jihoon (Jay) Kim. oir, 44(3):685-704, 2020. [doi]

2018

Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brandsJoe Phua, Jihoon (Jay) Kim. tele, 35(5):1524-1533, 2018. [doi]

Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagramJoe Phua, Jhih-Syuan Lin, Dong Jae Lim. chb, 84:93-102, 2018. [doi]

Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans' brand evaluationsJoe Phua, Po-Lin Pan, Kuan-Ju Chen. oir, 42(4):438-450, 2018. [doi]

2017

Self-endorsing in digital advertisements: Using virtual selves to persuade physical selvesSun Joo (Grace) Ahn, Joe Phua, Yan Shan. chb, 71:110-121, 2017. [doi]

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and SnapchatJoe Phua, Seunga Venus Jin, Jihoon (Jay) Kim. chb, 72:115-122, 2017. [doi]

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intentionJoe Phua, Seunga Venus Jin, Jihoon (Jay) Kim. tele, 34(1):412-424, 2017. [doi]

2015

Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudesSeunga Venus Jin, Joe Phua, Kwan Min Lee. chb, 46:6-17, 2015. [doi]

The moderating effect of computer users' autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA)Seunga Venus Jin, Joe Phua. chb, 43:58-67, 2015. [doi]

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