Rik Pieters, Michel Wedel. Ad Gist: Ad Communication in a Single Eye Fixation. Marketing Science, 31(1):59-73, 2012. [doi]
@article{PietersW12,
title = {Ad Gist: Ad Communication in a Single Eye Fixation},
author = {Rik Pieters and Michel Wedel},
year = {2012},
doi = {10.1287/mksc.1110.0673},
url = {http://dx.doi.org/10.1287/mksc.1110.0673},
researchr = {https://researchr.org/publication/PietersW12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {1},
pages = {59-73},
}