From mass customization to collaborative customer co-design - researchr publication authors

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Frank Piller, Petra Schubert, Michael Koch, Kathrin Möslein. From mass customization to collaborative customer co-design. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 1497-1509, 2004. [doi]

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