Frank Piller, Petra Schubert, Michael Koch, Kathrin Möslein. From mass customization to collaborative customer co-design. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 1497-1509, 2004. [doi]
@inproceedings{PillerSKM04,
title = {From mass customization to collaborative customer co-design},
author = {Frank Piller and Petra Schubert and Michael Koch and Kathrin Möslein},
year = {2004},
url = {http://is2.lse.ac.uk/asp/aspecis/20040133.pdf},
tags = {design},
researchr = {https://researchr.org/publication/PillerSKM04},
cites = {0},
citedby = {0},
pages = {1497-1509},
booktitle = {Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004},
}