Domain driven data mining to improve promotional campaign ROI and select marketing channels - researchr publication authors

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Thomas Piton, Julien Blanchard, Henri Briand, Fabrice Guillet. Domain driven data mining to improve promotional campaign ROI and select marketing channels. In David Wai-Lok Cheung, Il-Yeol Song, Wesley W. Chu, Xiaohua Hu, Jimmy J. Lin, editors, Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009. pages 1057-1066, ACM, 2009. [doi]

This author has not been identified. Look up 'Thomas Piton' in GoogleThis author has not been identified. Look up 'Julien Blanchard' in GoogleThis author has not been identified. Look up 'Henri Briand' in GoogleIdentified as Fabrice Guillet (LINA CNRS 6241 - Polytech Nantes )

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