Thomas Piton, Julien Blanchard, Henri Briand, Fabrice Guillet. Domain driven data mining to improve promotional campaign ROI and select marketing channels. In David Wai-Lok Cheung, Il-Yeol Song, Wesley W. Chu, Xiaohua Hu, Jimmy J. Lin, editors, Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009. pages 1057-1066, ACM, 2009. [doi]
@inproceedings{PitonBBG09,
title = {Domain driven data mining to improve promotional campaign ROI and select marketing channels},
author = {Thomas Piton and Julien Blanchard and Henri Briand and Fabrice Guillet},
year = {2009},
doi = {10.1145/1645953.1646088},
url = {http://doi.acm.org/10.1145/1645953.1646088},
researchr = {https://researchr.org/publication/PitonBBG09},
cites = {0},
citedby = {0},
pages = {1057-1066},
booktitle = {Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009},
editor = {David Wai-Lok Cheung and Il-Yeol Song and Wesley W. Chu and Xiaohua Hu and Jimmy J. Lin},
publisher = {ACM},
isbn = {978-1-60558-512-3},
}