Thomas Piton, Julien Blanchard, Henri Briand, Fabrice Guillet. Domain driven data mining to improve promotional campaign ROI and select marketing channels. In David Wai-Lok Cheung, Il-Yeol Song, Wesley W. Chu, Xiaohua Hu, Jimmy J. Lin, editors, Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009. pages 1057-1066, ACM, 2009. [doi]
Abstract is missing.