Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center

Brad Poulson, Jimmy C. Huang, Sue Newell, Robert D. Galliers. Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center. In ICEIS (1). pages 396-402, 2004.

Authors

Brad Poulson

This author has not been identified. Look up 'Brad Poulson' in Google

Jimmy C. Huang

This author has not been identified. Look up 'Jimmy C. Huang' in Google

Sue Newell

This author has not been identified. Look up 'Sue Newell' in Google

Robert D. Galliers

This author has not been identified. Look up 'Robert D. Galliers' in Google