Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center

Brad Poulson, Jimmy C. Huang, Sue Newell, Robert D. Galliers. Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center. In ICEIS (1). pages 396-402, 2004.

@inproceedings{PoulsonHNG04,
  title = {Reversing the Trend of Commoditization: A Case Study of the Strategic Planning and Management of a Call Center},
  author = {Brad Poulson and Jimmy C. Huang and Sue Newell and Robert D. Galliers},
  year = {2004},
  tags = {case study, C++},
  researchr = {https://researchr.org/publication/PoulsonHNG04},
  cites = {0},
  citedby = {0},
  pages = {396-402},
  booktitle = {ICEIS (1)},
}