Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment

Key Pousttchi, Yvonne Hufenbach. Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment. Int. J. Electronic Commerce, 18(4):17-42, 2014. [doi]

Authors

Key Pousttchi

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Yvonne Hufenbach

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