Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment

Key Pousttchi, Yvonne Hufenbach. Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment. Int. J. Electronic Commerce, 18(4):17-42, 2014. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.